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How a $160B Private Equity Firm Revolutionized Their Research & Due Diligence with Aura Intelligence.

positive workplace culture

Industry

Private Equity

Challenge

Our client needs to research and perform due diligence on every private company they want to invest in. But every data platform they tried was inaccurate and cumbersome.

Results

After switching to Aura, our client saved immeasurable time and manual effort. Both research teams and non-technical users have increased their data engagement and speed to delivery.

Key Product

Insights Hub, Sentiment Dashboards

$10B
in Assets
10,000+
Customers
1,750+
Employees
24
Offices Worldwide

For any private equity firm that has the budget, they should use Aura. I think it’s really kind of a no-brainer.

Aura User

Senior Research Associate @ Client

hedge fund manager

About the Client

Our client is a private equity firm founded in the US. With over 1,750 employees across 4 continents, the firm manages about $10B in assets.

The Challenge

As a private equity firm, the client's team performs extensive research and due diligence on every private company they want to invest in. But because these companies typically don’t provide access to their internal data, they turned to competing data providers and tools to get the information they need. Unfortunately, these tools use biased data formulas and lack data transparency, making it difficult for BC’s team to consistently extract meaningful insights.

 

The Solution

The client switched to Aura Intelligence and saw a world of difference. Aura’s data dashboards were a “perfect match” for answering the firm’s most commonly asked questions in their due diligence process, including questions on attrition rates, inflows/outflows, headcount, compensation, talent breakdowns, and much more. The platform’s sharability made collaboration easier than ever, with experienced data researchers sharing insights with non-technical team members in an instant.

 

“When I [used other data tools], they would be so dense, oftentimes my team wouldn’t understand it and would just throw it out,” said a Senior Researcher at the client. “With Aura’s dashboards, they’re so intuitive, I can tell my team really understands them and I can easily add in any additional information they need. It’s made the entire due diligence process so much smoother and more efficient than ever before.”

 

As human capital and employee sentiment became key talking points post-pandemic, Aura's Sentiment Dashboards were extremely helpful to the client. These dashboards gave their team easy access to data on how companies manage their talent and how major events (such as changes in leadership) affected employee happiness.

 

"I can tell my team really understands [Aura's data] and I can easily add in any additional information they need. It’s made the entire due diligence process so much smoother and more efficient than ever before.”

The Results

The client has seen a dramatic rise in their team’s engagement with workforce analytics data. Aura data is used in a high percentage of their due diligence cases, and with higher accuracy as reported by their research team. In addition, Aura’s ease of use has increased the team’s speed and efficiency by a great margin.

 

“It's so perfectly tailored to the due diligence experience that I would definitely recommend it for private equity firms and beyond. I've tried a lot of other tools, and I would certainly recommend Aura over any other solutions on the market now.”